Discover the benefits of a successful corporate function

May 05, 2017 at 1:30 PM

A corporate function isn’t simply something that your boss makes you go to once a year, or an excuse to get drunk at the free bar.

All companies, big and small, should hold an event for their staff and/or clients. We take a look at five of the best reasons to organise a corporate function; why you should do it, how you should do it, and what you can gain from it.

Show appreciation for staff and clients

An appreciated employee is a loyal employee. Everyone likes to feel that pat on the back for a job well-done, and an event once a year is a great way to let your staff know how much you appreciate them and their hard work.

And it’s not just an opportunity to acknowledge your staff.

Corporate functions are a great way to involve your clients, showing them that they are not just names on a page or figures on an invoice. Just like staff, clients and customers appreciate being noticed - and thanked - for their service.


Team building

In today’s modern world of hot desks, office cubicles and online business, it’s possible two co-workers can work for the same company and never actually speak face to face! A corporate event can get people actually meeting and talking with one another, building friendships and relationships.

A night out for everyone without the stress of work nurtures camaraderie.

It’s a lot easier for people to see themselves as part of a team when they’re not stressed or have a deadline looming. A more relaxed environment can help co-workers get along, and that bonding continues on Monday morning in the office.


A function or event is a great way to make new connections. Inviting clients is the first step in meeting their business associates, and in turn developing your own business (or personal) relationships.

There’s always the chance that larger companies have different locations around the country, or even globe. Having an event everyone can attend is the perfect way for employees who would never normally meet, to finally connect. It can be the beginning of a closer relationship, which can lead to more trusting staff who are more open to sharing ideas and feedback.


Raise awareness

A corporate function is an ideal way to get the word out about a new product or service. Even if it’s not a product launch, a successful event can enhance your business’ reputation. Many companies use an official event as a way to raise money for charity. Having an event where people meet and talk is a far more effective approach than simply making an announcement. If you’re launching a new product, people want to hold it, play with it… if you’re trying to raise money for charity, people are more likely to get their chequebooks out when surrounded by their peers, instead of responding to an email.


We all need to let our hair down now and again, so why not make it part of company policy?

Give your employees something to look forward to at the end of the year, and that not only keeps them working, but gives them something to talk about afterwards.

Whether the year has been a stressful one or a massive success (maybe both), an evening of great food, fine wine and upbeat music will be the perfect reward for all the hard work. And it also lets them know they’re not just seen as machines, but people who need to wind down, relax and have some fun.


Backstage can help

When it comes to organising corporate functions and events in Auckland, there’s no one better to call than Backstage.

We are run by a team of driven, ambitious and a fun group of people, who have been the key drivers of our success over the years.

What separates us from our competition is our creative approach in helping our clients engage their audience. We become a partner to our clients and will go the extra mile to ensure their events are a success.

We build long and lasting relationships with our clients and due to our continued high level of service, we have been able to grow organically year on year.

Contact us today if you have any questions about how we can help organise your corporate function or event. Our friendly and experienced staff will be happy to answer any questions you may have.

Category: Corporate Functions


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